The FGI Career & Professional Development webinars and available content are designed to provide online access to the latest trends, noteworthy topics and resources that are relevant to our global membership in the fashion, beauty, home and retail sectors. Whether you are an entrepreneur, emerging brand or continue to build your career in a leading organization, we invite you to “CATCH THE CONVERSATION”.
Showing Your True Colors
Color has forever captivated us. Why do we choose the colors we do? How and when should we use certain colors? And what do our color choices reveal about who we are; as consumers, brands or as a business? Find out how you can leverage color’s most powerful effect to increase engagement and how and why today’s color associations are shifting as we move forward into the future.
Laurie Pressman is the vice president of the Pantone Color Institute, the world’s most comprehensive destination to gain intelligence, insight and implications on the science and emotions of color. With over 20 years of experience in product development and merchandising for the fashion and home furnishings markets, Laurie recognizes that color is the most powerful communication tool, and as an intrinsic part of people’s immediate visual experience plays a significant role in space design, consumer purchasing decisions and effective brand management. She is involved in the development of Pantone’s color research and color trend forecasting products and sits on the Home Products Board at Fashion Institute of Technology and the Fashion Advisory Board at Savannah College of Art and Design.