ONES TO WATCH

BAD BINCH TONGTONG is a brand that defies convention, bringing a fresh and rebellious spirit to the fashion landscape. With a focus on streetwear that merges playful irreverence with bold statements, the brand has carved out a distinct niche that is both edgy and artistically driven. There is both a sense of elegance and humorous unconventionality in each outfit. These juxtapositions define the brand best.

Humor is essential. Each collection features an eclectic mix of graphic prints, exaggerated silhouettes, and unexpected textures that challenge the norms of conventional streetwear. The brand’s aesthetic can be described as a dynamic blend of punk and urban culture, with a dash of surrealism—resulting in pieces that are simultaneously wearable and thought-provoking.

What sets Bad Binch TongTong apart is its commitment to narrative-driven fashion. Every collection tells a story, whether a commentary on societal issues or an abstract exploration of identity and self-expression. The use of bold typography, vivid color palettes, and avant-garde design elements creates a visual language that speaks to a generation unafraid to stand out and make a statement.

The SS25 collection, presented within the walls of St. Bartholomew, included dance and movement with the theme of “celestial beings descending to our world.” Bad Binch TongTong is more than just a clothing line; it is a movement that embraces the unconventional, celebrates individuality, and continuously pushes the boundaries of fashion. It is a brand for those who see fashion not just as clothing, but as a bold canvas for personal expression.